When Starbucks opened its first store in Beijing in 1999, it wasn’t just selling coffee; it was selling Western aspirations to China’s rising middle class. The Seattle-based giant expanded rapidly to dominate China’s premium coffee…
When Starbucks opened its first store in Beijing in 1999, it wasn’t just selling coffee; it was selling Western aspirations to China’s rising middle class. The Seattle-based giant expanded rapidly to dominate China’s premium coffee…