How the viral Baby Shark video created a $400m business

Osmond ChiaBusiness reporter

Getty Images A performer in a yellow Baby Shark costume dances beside others dressed in colourful outfits onstage during "Pinkfong Baby Shark Live!" show in New YorkGetty Images

When Kim Min-seok gave the go-ahead in June 2016 to publish a 90-second clip of a children’s song, he had no idea what he was unleashing.

It became a global phenomenon, clocking up more than 16 billion views…

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